An anonymous buyer has purchased Casumba in a 12m dollar agreement which was closed on 24th September. The deal with Raketech means no upfront cash but the buyer will pay monthly installments until December 2029 at 8% interest.
At the completion of the deal the deferred payments were valued at roughly 7m dollars with a discount of 5m to reflect credit risk as well as the long timeline whole payment.The breakdown of generated annualised revenues saw Casumba 4m dollars and Ebitda of 2.9m dollars, this was based on Q2 of 2025. So on reflection the sale price looks a good price for the buyer.
Raketech will account for a non-cash loss of roughly 10m dollars in the third quarter due to the gap between Casumba’s book value and the deal’s fair valuation. The firm has said this has no impact on day to day cashflow and only an accounting hit.
So why did Casumba have to go? The move by Raketech is to divert its portfolio to a more narrow regulated growth that’s sustainable. Casumba carried an element of regulated risks and with the sale of it this now removes a distraction as well as free up capital. The resources will now shift towards AffiliationCloud which is the company’s core platform CEO Johan Svensson explaining the deal “another step in refining our portfolio”.
Many feel the deal makes sense given Raketech’s revenue slump in the second quarter of this year which was down 54% to 7.8m dollars. The shifting in ad algorithms at Google have hurt the firm’s paid publisher network which has meant relying on more unpredictable areas is more risky. Saying that if you excluded Casumba’s Affiliation Marketing segment grew by 5% quarter on quarter so this is where the momentum lies.
On face value the deal looks like a hot sale. Casumba was profitable and with recurring payments till 2029 means that Raketech is taking on a counterparty risk without immediate cash relief. The 5m dollar under cut valuation shows this and if Casumba’s regulatory risks were mounting the move would avoid bigger headaches down the line.
The big question lies on if AffiliationCloud can deliver on its promise. The risk of the company’s future on one single platform is bold in a fast moving industry. If Raketech executes well the position could strengthen its position but if not the critics will say Casumba was sold too quickly and too soon. For now the sale has shown that the company is looking at the long term clarity over short term gains.