Internet betting bonuses of any sort have been used to attract people’s attention and increase play but is their method becoming a thing of the past with excitement fading quickly which leaves long term loyalty at risk.
If retention is the end goal then are operators using the best effective option?
Today the market pushes operators in three possible directions, one of which is players want rewards in the moment with delays killing excitement. Secondly, loyalty grows when promotions are tailored to the customers usual behaviours of play not generic. Thirdly with Live Casino increasing in popularity promotions can’t remain just slot based.
That being said, operators need smarter systems to cater for all different gaming products.
Amusnet recently brought in its Bonus Platform which gives operators an engine to push growth rather than just your standard reward tool. The campaign uses four bonus types; free spins, free buy bonus, lucky spins and golden chips. This system method used campaign planning and execution to deliver to individuals. The vision is clear and that is bonuses that adapt to players rather than the other way around by using one dashboard or API that enables multi game campaigns.
Before free spins were rigid but with this platform they have become more dynamic giving operators the option to distribute them across a variety of games, tailoring them to specific segments and converting them in a tool that encourages exploration in contrast to short bursts of gaming.
Free Buy Bonus feature allows operators to give players direct avenues into bonus rounds without the wait for natural triggers. This is a spark to re-engage with inactive players but for VIP’s it’s a premium service.
Lucky Spins is an added surprise at key game moments in real time. This is different to delayed or manual rewards as they feel organic which in turn strengthens engagement and no opportunity for connection is missed.
Lastly, the Golden Chips are long underserved by bonus mechanics. Golden Chips act as a risk free token for Live Table games allowing bettors the opportunity to take part without risking real money in their bankroll. The method also attracts new players to a game making Live Casino promotions as attractive as slot campaigns.
The variety is important but also efficiency is vital, the platforms reporting tools let operators track which campaigns are worthwhile instantly. This gives the opportunity to adjust when margins are thin and the option to pivot in real time can turn an average promotion into a winning one.
The Amusnet’s system looks towards AI driven mechanics that turn the promotions into social experiences. Imagine bonuses that not only give a reward but collaborate across player groups. This predicts behaviour before it happens and could make rewards feel less transactional and more of a continuous journey.
In a regulated market which is extremely competitive, keeping a customer returning and being engaged is paramount for long term relationships. Platforms like Amusnet’s are evolving their strategies to a signal shift, data driven growth tool.
Lazar Agatonovic the CTO summed up bonuses should be about building loyalty engines that are sustainable value for both players and operators.