AI or Artificial Intelligence has become a big part of many industries including iGaming. In the Live Casino element of the gambling industry the challenge has been seeing how it could add to the experience without ruining the fact it is a live game and people like to see real dealers and equipment. Players choose live games for its authenticity so it’s like being in a casino within your own surroundings. Too much digital input makes the live game feel fake so AI should be used to make the game feel more engaging but not overwhelm it.
Here are some examples of AI in action:
V-Track Roulette which instead of showing multipliers on separate parts of the screen they now appear on the roulette wheel which keeps the players focussed on the game.
V-Track Money Wheel is where AI tracks larger game shows on wheels which allows dynamic overlays like bonuses, multipliers or branding. This adds more flexible, innovative formats without rebuilding physical equipment.
Crystal Speech is another AI tool that removes background noise such as nearby tables, air conditioning. This lowers studio construction costs, allows more tables in smaller areas and most importantly improves sound quality for the players.
The company only uses AI features that solve real problems which ultimately improves the players experience by making operations run more smoothly as well as minimising costs. Any gimmicky features are avoided if they don’t add value.
Using AI can be used for various things such as compliance, fraud detection and customer support to improve efficiency. So the bigger picture is not to replace the live game play experience but enhance it and improve operations.